History of SRC
In 2003, Florrie Morgenstern decided to change the classical music landscape in South Florida. An avid concert-goer and musician, Florrie, along with her husband Seymour, were searching for a better way to enjoy classical and popular music—one that wasn’t prohibitively expensive, inconvenient, or lacking in quality.
Florrie began to shape her vision: a series of concerts, appealing and accessible to friends, neighbors, or anybody interested in experiencing world-class performances.
When Florrie and Seymour started pitching their idea to their friends, they were astounded by the enthusiastic response. They were also looking for a more intimate, convenient, and fun concert-going experience. They wanted what would soon become Community Performing Arts.
The First Series
A successful entrepreneur her entire life, Florrie was uniquely cut out for the task of taking Community Performing Arts from concept to execution. Her passion for music, infectious energy, and determination all proved to be vital assets as she assumed the role of founder, creative director, and chief executive of this new endeavor.
With the unflagging support of Seymour and of many close friends and neighbors, Florrie soon became an expert at making deals without making compromises. She personally auditioned and hand-picked the very best musical acts, secured a state-of-the-art venue, and even made sure that each concert had free parking!
As it turned out, there was such a demand for Community Performing Arts that the very first series, with nearly 1500 tickets, completely sold out. With this momentum, Florrie and Seymour strapped in for a second season, and haven’t looked back since.
Today, Community Performing Arts is comprised of multiple series and brings world-class music to nearly 12,000 members of the greater Boca Raton community. Because of CPA’s rapid growth, Florrie’s son, Jeffrey, joined the family business and has taken on the role of executive director. However, one thing that hasn’t changed is the personal touch that Florrie, Seymour, Jeff and their team bring to each and every concert. Although many members are attracted to CPA because of the great music, reasonable ticket prices, and convenient venues, it is CPA’s dedication to quality, commitment to its patrons, and remarkable ability to exceed expectations that keeps members coming back, season after season.
New Name, Better Concerts
After 12 years running Community Performing Arts as a for-profit company, it became clear to us that we needed additional staff to handle the operation. We also felt that our productions could benefit greatly from a budget that is not solely limited to ticket revenue; as a non-profit, additional revenue from grants and donations would have allowed us to keep our ticket prices very reasonable while raising production value and pursuing a broader scope of artists. Additionally, we were interested in pursuing other outreach activities. Therefore, starting in 2017, we changed our name to Spanish River Concerts, Inc. This is a positive change that had no downside for our customers. As a non-profit, we stopped being required to collect sales tax; this savings is now reflected in all subscription and individual ticket sales. Also, this change has improved our production value, as well as opening us to more nationally known artists. Here's to another 12 years!